Marketing & Communications Management

Corporate law firm providing purposeful, principled, and powerful representation focused on supporting women, entrepreneurs, and BIPOC

This is a header image for the blog post
SCOPE OF PROJECT
Market Research
Blog Writing
Social Media Strategy
Naming Workshop
PR & Corporate Communications
PROJECT Overview

When I arrived at Lopp Mathias Law, what was lacking in marketing consistency and personnel to carry it was supplemented in strong brand awareness, mission, and voice. Walking into an office of people who know what they want and will stop at nothing to accomplish it is kind of a designer's dream.

View live website.
Little blue arrow to click and go to live website
Corporate law firm providing purposeful, principled, and powerful representation focused on supporting women, entrepreneurs, and BIPOC
Corporate law firm providing purposeful, principled, and powerful representation focused on supporting women, entrepreneurs, and BIPOC

How I helped elevate LML


While working for Lopp Mathias Law, I posted content to social media channels and the firm website written by myself and a team of attorneys, evaluated branding and regularly revisited messaging and consistency, developed marketing strategies for the firm's specific offerings, prepared, organized, and produced promotional events, reviewed existing marketing campaigns for weaknesses, and analyzed social media conversion rates and effectiveness.

It was also part of my job to assist lawyers with individual marketing strategies, networking and self-promotion strategies, manage PR and corporate communications, and identify opportunities to improve effectiveness in a very specific market.

I elevated the Lopp Mathias Law brand by creating an experience vs. a transaction, by always being consistent in a fast paced environment, and never straying from the true brand.

Rave Results and Proud Moments:
bringing "The Gratitude Series" podcast to life, 303% increase in overall social media engagement, referral incentive program leading to increased client engagement, safely planning and managing a 200+ person event during a pandemic